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Business research methods / Pamela S. Schindler
NY, New York : McGraw-Hill, 2022
xxxi, 624 pages. : illustrations (colour) ; 27 cm.
Ký hiệu phân loại (DDC): 658.0072
Featuring stand-alone chapters that reflect industry practices using real-world examples from every industry. Collaborating with more than two dozen industry researchers, Schindler has written a book on practical research methods that distinguishes between big data and small data analytics with a focus on decision making. She eloquently presents ethical issues and their solutions, and has added coverage of process models, sampling, and data preparation.
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