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X : the experience when business meets design / Brian Solis
New Jersey : John Wiley & Sons, 2015
258 pages. ; [cm.]
Ký hiệu phân loại (DDC): 658.827
Customer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional customers before them. Expectations, the technology they use, how and where they make decisions and what it is they value is forcing strategists to rethink and redesign the customer journey for a multiscreen world. While rife with challenges, CX represents a life-saving opportunity for businesses to earn relevance among a new generation of connected customers.
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