|
Dòng
|
Nội dung
|
|
1
|
Social media management : using social media as a business instrument / Amy van Looy
Switzerland : Springer, 2022.
xxiii, 275 pages. : illustrations. ; [cm.]
Ký hiệu phân loại (DDC): 650.13
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
Số bản sách:
(0)
Tài liệu số:
(1)
|
|
|
|
|