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Digital Business Models : Driving Transformation and Innovation / Annabeth Aagaard
New York : Palgrave MacMillan, 2019
280 pages. : illustration ; 27 cm.
Ký hiệu phân loại (DDC): 658.4012
Explores the theory and practice of how companies and organizations can radically develop their businesses using digitalization Presents the key aspects and critical considerations of implementing digital business models Gives an overview of the key opportunities, challenges and considerations of digitalization
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E-commerce 2017 : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
Boston : Pearson, 2018
917 pages : illustrations, tables ; 26 cm.
Ký hiệu phân loại (DDC): 658.872
Laudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
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