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Social Media Marketing : The Next Generation of Business Engagement / Dave Evans, Susan Bratton, Jake McKee
Indianapolis, Ind : Sybex, 2010
408 pages. ; 27 cm.
Ký hiệu phân loại (DDC): 658.802
Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain
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