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1
Digital marketing all-in-one for dummies / Stephanie Diamond
Hoboken, NJ : John Wiley & Sons, Inc., 2023
xxiv, 772 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.872
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers
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2
Social media management : using social media as a business instrument / Amy van Looy
Switzerland : Springer, 2022.
xxiii, 275 pages. : illustrations. ; [cm.]
Ký hiệu phân loại (DDC): 650.13
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
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