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Strategic management and business policy / Thomas L Wheelen; J David Hunger
Upper Saddle River, : N.J. : Prentice Hall, 2002.
illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 658.4012
For senior-level and introductory graduate courses, this comprehensive text offers an engaging look into new and traditional strategic management topics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business.
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Strategic management and business policy : globalization, innovation, and sustainability / Thomas L Wheelen...[et al]
Harlow, United Kingdom : Pearson, 2018
404 pages, various pagings of cases, glossary and index : illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 658.4012
"Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies."
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