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Strategic management : a competitive advantage approach, concepts and cases / Fred R. David, Forest R. David
Pearson Upper Saddle River, 2018
666 pages ; 28 cm.
Ký hiệu phân loại (DDC): 658.4012
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT 1. The Nature of Strategic Management PART 2: STRATEGY FORMULATION 2. Business Vision and Mission 3. The External Assessment 4. The Internal Assessment 5. Strategies in Action 6. Strategy Analysis and Choice PART 3: STRATEGY IMPLEMENTATION 7. Implementing Strategies: Management and Marketing Issues 8. Implementing Strategies: Finance and Accounting Issues PART 4: STRATEGY EVALUATION AND GOVERNANCE 9. Strategy Evaluation and Governance \ PART 5: KEY STRATEGIC MANAGEMENT TOPICS 10. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility 11. Global and International Issues PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis
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