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ISE Marketing / Roger A. Kerin, Steven W. Hartley
New York, NY : McGraw-Hill Education, 2022
xlviii, 736 pages. : color illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 658.8
Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program
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