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1
Ethics in public relations : a guide to best practice / Patricia Parsons; Chartered Institute of Public Relations
London, United Kingdom : Kogan Page Limited, 2016
xviii, 174 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 174.96
The modern parameters of PR are evolving. Ongoing developments in technology, social media and social contexts mean that the industry is changing, and so are the ethical questions faced by practitioners in the field. This fully updated third edition of Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world by way of practical tips and guidance. In addition, the book: demonstrates that an individual's sense of morality has an impact on decision making and ethical business behaviour, and helps managers account for this in business practice; helps practitioners understand and react to ethical consequnces in the face of fast-moving technological advances; explores the concept of personal ethics spilling into the professional realm in relation to topical issues such as sexual harassment and social media; relates underlying ethical topics such as utilitarianism and moral relativism to everyday issues. Written by a leading academic in the field, this practical and engaging book is a must-have for any public relations or corporate communications practitioner, or any student seeking a framework that relates underlying ethical theories to everyday issues.
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2
Planning and managing public relations campaigns : a strategic approach / Anne Gregory
London, United Kingdom ; New York, NY : Kogan Page, 2021
ix, 334 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 659.2
Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.
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