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Creativity in public relations / Andy Green; Chartered Institute of Public Relations.
London ; Philadelphia : Kogan Page, 2010
xiii, 255 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 659.2
The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation.
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