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DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime; Ian Fenwick
Singapore ; Hoboken, NJ : John Wiley & Sons, 2008
xiv, 406 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.8
A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style.
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