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Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwick
Harlow, England ; New York : Pearson, 2019
xxx, 545 pages. : illustrations (colour) ; 27 cm.
Ký hiệu phân loại (DDC): 658.8
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.
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Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwick
Harlow, England ; New York : Pearson,2022
xxv, 534 pages. : illustrations (colour) ; 27 cm.
Ký hiệu phân loại (DDC): 658.8
Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company
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