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Digital business and e-commerce management / Dave Chaffey; Tanya Hemphill; David Edmundson-Bird
Harlow, England ; New York : Pearson, 2019.
xxxvii, 640 pages. : colour illustrations ; 27 cm.
Ký hiệu phân loại (DDC): 658.872
"This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital business and e-commerce management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world."
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