Dòng Nội dung
1
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert
Hoboken, N.J. : Wiley, 2003
xix, 179 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 658.8
To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads or marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system
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2
Software testing : testing across the entire software development life cycle / Gerald D Everett, Raymond McLeod
Hoboken, N.J. : Wiley-Interscience, 2007
280 p. ; cm.
Ký hiệu phân loại (DDC): 005.14
Software Testing presents one of the first comprehensive guides to testing activities, ranging from test planning through test completion for every phase of software under development,160;and software under revision. 160;Real life case studies are provided to enhance understanding as well as a companion website with tools and examples.
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