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Winning market leadership :strategic market planning for technology-driven businesses / Adrian B Ryans, Roger More, Donald Barclay, Terry Deutscher
Toronto : Chichester : Wiley Canada, 2000
309 p. ; 23 cm.
Ký hiệu phân loại (DDC): 658.802
Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete
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