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Public House and Beverage Management : Key Principles and Issues / Michael Flynn...[et al.]
Burlington : Elsevier, 2000
237 p.
Ký hiệu phân loại (DDC): 647.95068
'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.'Public House & Beverage Management' introduces students to:* Key players* Variations in service offer* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)* Customers and segments* Labour markets and employees* Key elements in the business units* Retailing skills. The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhance.
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