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1
Handbook of tourism and quality-of-life research : enhancing the lives of tourists and residents of host communities / [Editors] Muzaffer Uysal ... [et al]
Dordrecht ; New York : Springer, 2012
740 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
"Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Academics working in this area research issues related to tourists and host communities. Practitioners are becoming increasingly interested in understanding the science that allows them to develop better marketing and managerial programs designed to enhance the quality of life of tourists. Tourism bureaus and government agencies are increasingly interested in issues of sustainable tourism, specifically in understanding and measuring the impact of tourism on the quality of life of the residents of the host communities."
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2
Managing Quality of Life in Tourism and Hospitality : Best Practice / Stefan Kruger, Muzaffer Uysal, M. Joseph Sirgy
Wallingford : CABI, 2018
185 page. : illustration ; 25 cm.
Ký hiệu phân loại (DDC): 338
Quality-of-life research in tourism and hospitality has gained much momentum and can be classified in terms of three major categories: (1) quality-of-life research that focuses on tourists/guests and the impacts of specific tourism and hospitality programs on the overall quality of life of tourists/guests. (2) Quality-of-life research that focuses on employees of tourism/hospitality firms, such as the impact of work-life balance programs on front line service employees of hotels and (3) quality-of-life research that focuses on tourist communities including the impact of green community programs on the quality of life of residents of tourist communities.
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3
Real estate marketing : strategy, personal selling, negotiation, management, and ethics / M. Joseph Sirgy
London, New York : Routledge, Taylor & Francis Group, 2014
xii, 306 pages. ; 24 cm.
Ký hiệu phân loại (DDC): 333.33
Focusing on introducing the basics of marketing as a business philosophy and strategy, concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: Estate planning, site selection, property valuation and property advertising.
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