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1
Marketing for hospitality and tourism / Philip Kotler ... [et al]
Harlow, Essex, England : Pearson Education Limited, 2017
681 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
"For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities."
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2
Marketing for hospitality and tourism / Philip Kotler; John Bowen; James C Makens
Harlow, Essex : Pearson, 2014
635 pages. : color illustrations
Ký hiệu phân loại (DDC): 338.4791
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
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