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Progress in tourism marketing / [Editor] Metin Kozak; Luisa Andreu
Amsterdam ; Boston ; London : Elsevier, 2006.
327 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
The structure of this book is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitive, image measurement and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters, just to make the readers familiar with their content.
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Tourism economics : a practical perspective / [Edited by] Metin Kozak; Nazmi Kozak
Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2015
173 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
This book examines tourism economics in detail, providing a range of specific case studies of tourism operations in various countries across the world. The contributors to this volume are from diverse locations, with ten countries across four continents represented, namely Canada, China, Greece, India, Iran, Poland, Portugal, South Africa, Spain, and the USA. The book is systematic in structure and thorough in content, and will be useful for both academics and tourism professionals seeking to update their knowledge and practice of tourism economics and to contribute to the field by developing.
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