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Progress in tourism marketing / [Editor] Metin Kozak; Luisa Andreu
Amsterdam ; Boston ; London : Elsevier, 2006.
327 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
The structure of this book is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitive, image measurement and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters, just to make the readers familiar with their content.
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