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The business of tourism management / Edited by John G Beech, Simon Chadwick
England : Financial Times/Prentice Hall, 2006
606 p. ; cm.
Ký hiệu phân loại (DDC): 338.4791
"This new book, firmly embedded in the management discipline, helps to equip students and future managers with both the business skills and an understanding of tourism, which will enhance their employment prospects within this dynamic industry." "The Business of Tourism Management provides an introduction to key aspects of tourism, and to the practice of managing a tourism business. It explores the functions of management within the world of tourism, showing how tourism has evolved as a business, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments." "Written and contributed to by leading academics and practitioners in the UK, Europe and Australia, The Business of Tourism Management is ideal for both undergraduate and postgraduate students of tourism management."--Jacket
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