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1
Advances in culture, tourism and hospitality research. [Editor] Arch G WoodsideVol. 1 /
Amsterdam ; Oxford : Elsevier JAI, 2007.
343 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
Seeks to increase understanding and description of human behavior, conscious and unconscious meaning, and implicit/explicit decision processes applied to living and making major and everyday choices from where to live, how culture affects thinking and actions; marriage, children; work choices and behavior; leisure pursuits; and, travel behavior.
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2
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / Arch G Woodside; Carol M Megehee, Alfred Ogle Editor
Bingley : Emerald, 2009
325 p. ; cm.
Ký hiệu phân loại (DDC): 338.4791
"Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior"--Publisher's description
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3
Tourism management : analysis, behaviour and strategy / [Edited by] Arch G Woodside, Drew Martin
Wallingford, UK ; Cambridge, MA : CABI Pub, 2008
540 p. : illustrations
Ký hiệu phân loại (DDC): 910.68
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
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4
Tourism-marketing performance metrics and usefulness auditing of destination websites / [edited by] Arch G Woodside
Bingley : Emerald, 2010.
170 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
This book provides answers to questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites.
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