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Tourism branding : communities in action / Liping A Cai, William C Gartner, Ana María Munar
Bingley, UK : Emerald Group Pub, 2009
297 p.
Ký hiệu phân loại (DDC): 659.1933
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
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Trends in outdoor recreation, leisure, and tourism / [Edited by] William C Gartner, David W Lime
Wallingford, Oxon, UK : CABI Pub, 2000
481 p.
Ký hiệu phân loại (DDC): 338.4791
This book focuses on the issues and trends in outdoor, nature-based recreation, leisure and tourism and explores the implications for public policy, planning, management, and marketing. 37 chapters are organized into six parts: Society, factors/forces shaping demand for and use of resources; resources, what exists and how did we reach this point; participation, how we are using resources; evaluation and valuation, determining how valuable the resources are and what is happening to them; development, how resources are organized for use; and management and operations, tools to get the job done.
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