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Trends in Tourist Behavior : New Products and Experiences from Europe / Andrés Artal-Tur, Metin Kozak, Nazmi Kozak Editors
Cham, Switzerland : Springer, 2019
248 p. ;
Ký hiệu phân loại (DDC): 338.4791
This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to improve the performance of their destinations and particular businesses. The first part of the book explores visitor engagement with a range of new products relating to sports activities and events, city tourism, wine tourism, and youth tourism. In the second part, the focus is primarily on the ways in which tourist experiences influence subsequent trip recommendations, revisiting attitudes, and reviewing behavior on social media.
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