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An integrated approach to new food product development / [Edited by] Howard R Moskowitz; Israel Saguy; Tim Straus
Boca Raton : CRC Press,2009.
506 pages. : illustrations
Ký hiệu phân loại (DDC): 664
New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.
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