Dòng Nội dung
1
Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications / [Editors] Marianna Sigala ... [et al]
Singapore : Springer, 2019
227 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Số bản sách: (0) Tài liệu số: (1)
2
Management and marketing of wine tourism business : theory, practice, and cases / Marianna Sigala, Richard N. S. Robinson (editor)
Cham, Switzerland : Palgrave Macmillan, 2019
xxii, 388 pages. : illustrations ; 22 cm.
Ký hiệu phân loại (DDC): 641.22
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
 Số bản sách: (1) Tài liệu số: (1)