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Tourism branding : communities in action / Liping A Cai, William C Gartner, Ana María Munar
Bingley, UK : Emerald Group Pub, 2009
297 p.
Ký hiệu phân loại (DDC): 659.1933
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
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