Dòng Nội dung
1
Adventure tourism : the new frontier / John Swarbrooke ... [et al ]
Oxford ; Boston : Butterworth-Heinemann, 2003.
370 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays, Trekking on Mount Everest, Diving holidays, and Outward Bound packages. Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in mana
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2
Business travel and tourism / John Swarbrooke, Susan Horner
Oxford ; Boston : Butterworth-Heinemann, 2001
377 p.
Ký hiệu phân loại (DDC): 338.4791
Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new tech.
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3
Consumer behaviour in tourism / John Swarbrooke; Susan Horner
Amsterdam ; London : Butterworth-Heinemann, 2007
439 pages. : illustrations
Ký hiệu phân loại (DDC): 910.688
Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport.
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4
Consumer behaviour in tourism / Susan Horner, John Swarbrooke
Oxon, Abingdon : Routledge, Taylor & Francis Group,2021
484 pages. : illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 910.688
It also shows them how this knowledge can be used to effectively manage and market tourism in a variety of tourism sectors including: tour operators, hotels, attractions attracting tourists, transport, retail tourism, cruise ships and aviation.
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5
International cases in tourism management / Susan Horner; John Swarbrooke
Amsterdam : Elsevier Butterworth-Heinemann, 2004.
417 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
This volume provides an array of international case studies on tourism management, ideal for tutors to use as teaching materials, or for students wishing to deepen their understanding of the subject and its key issues.
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