Dòng Nội dung
1
Network analysis and tourism : from theory to practice / Noel Scott; Rodolfo Baggio; Chris Cooper
Clevedon [England] ; Buffalo, NY : Channel View Publication, 2008
270 pages. : illustrations
Ký hiệu phân loại (DDC): 910.0684
Provides a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organizations. This work It discusses both the theoretical and methodological underpinnings of network analysis and then illustrates the relevance of this approach in a series of tourism applications.
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2
Tourism management, marketing, and development.Marcello M Mariani, Rodolfo Baggio, Dimitrios Buhalis,...Volume I,The importance of networks and ICTs /
Basingstoke : Palgrave Macmillan, 2014
266 p. : illustrations
Ký hiệu phân loại (DDC): 910.68
Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent and fast changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This book provides an overview of the research field of tourism management, including twelve chapters from a diverse international group of academics. While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and research methodologies, Tourism Management, Marketing, and Development recognizes the relevance of physical and digital networks for the development of one of the fastest growing sectors of the contemporary global economy: Travel & Tourism.
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