Dòng Nội dung
1
Craft Beverages and Tourism, volume 2 : Environmental, Societal, and Marketing Implications / Susan L Slocum, Carol Kline, Christina T Cavaliere
Cham, Switzerland : Springer, 2018
237 p. : illustrations
Ký hiệu phân loại (DDC): 338.4791
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
 Số bản sách: (0) Tài liệu số: (1)
2
Craft Beverages and Tourism. The rise of breweries and distilleries in the United States / Susan L Slocum; Carol Kline; Christina T Cavaliere editorsVolume 1 :
Cham, Switzerland : Palgrave Macmillan, 2017
196 pages. : illustrations
Ký hiệu phân loại (DDC): 338.47663
This two-volume set examines the strong connection between craft beverages and tourism, presenting cutting-edge research in partnership with breweries, distilleries, and cideries. While wine, food, and culinary tourism have traditionally dominated destination markets, interest in craft beverages has gained momentum across the US and overseas with local markets quickly recognizing the growing craft beverage movement. Through the eyes of tourism scholars, brewers, and travelers, these two volumes explore the landscape of craft beer opportunities in non-traditional settings, and recognize the potential for future economic, socio-cultural, and environmental sustainability. Craft Beverages and Tourism, Volume 1: The Rise of Breweries and Distilleries in the United States is an inclusive and overarching examination of the US craft beverage phenomenon within a larger context of international beverage tourism. It outlines the current practice and research scope of craft beer, cider, and spirits as well as the sustainable development of destinations revolving around craft beverage. Through literature reviews, case studies, and general exploration, this volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
 Số bản sách: (0) Tài liệu số: (1)
3
Craft Beverages and Tourism. Environmental, Societal, and Marketing Implications / Susan L Slocum; Carol Kline; Christina T CavaliereVolume 2 :
Cham, Switzerland : Springer International Publishing : Imprint : Palgrave Macmillan, 2018.
237 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
 Số bản sách: (0) Tài liệu số: (1)