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Entrepreneurship in the hospitality, tourism and leisure industries /Alison Morrison, Mike Rimmington, Claire Williams
Oxford ; Boston : Butterworth-Heinemann, 1999.
xvii, 250 p. :ill.
Ký hiệu phân loại (DDC): 338.4791
Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.
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