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Destination benchmarking : concepts, practices, and operations / Metin Kozak
Wallingford, UK : Cambridge, MA : CABI, 2004
234 p.
Ký hiệu phân loại (DDC): 910.684
This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations. Three types of benchmarking are adopted to destination benchmarking: internal, external, and generic. Both qualitative and quantitative measures are revised to operationalize internal and external destination benchmarking procedures. Limitations of destination benchmarking are also discussed. The book has 10 chapters and a subject index.
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2
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Tourist Behavior : An Experiential Perspective / Metin Kozak, Nazmi Kozak edition
Switzerland : Springer International Publishing, 2018
208 p. : ill. ;
Ký hiệu phân loại (DDC): 338.4791
This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.
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3
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Tourist behaviour : an international perspective / Metin Kozak; Nazmi Kozak
Wallingford, Oxfordshire, UK : Boston, MA : CABI, 2016
184 p. ; cm.
Ký hiệu phân loại (DDC): 910.019
This book aims to review and to stimulate interest in a number of emerging and fresh topics in tourist behaviour and experience from a distinctively contemporary perspective. It has been designed to follow a systematic order, following the major stages of the consumer behaviour model. The book has five main parts and 18 chapters. Part I examines the external factors influencing the travel and tourism behaviour of consumers. Part II examines tourist motivations when participating in various tourism- and travel-related activities. Part III deals with tourist decision making and choice. Part IV focuses on tourist consumption and the content of tourist experiences while on a holiday. Part V focuses on the post-consumption/post-experience stage, looking at the issue of how the quality of tourists' experiences contributes to their perceptions, satisfaction and intentions.
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4
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Trends in Tourist Behavior : New Products and Experiences from Europe / Andrés Artal-Tur, Metin Kozak, Nazmi Kozak Editors
Cham, Switzerland : Springer, 2019
248 p. ;
Ký hiệu phân loại (DDC): 338.4791
This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to improve the performance of their destinations and particular businesses. The first part of the book explores visitor engagement with a range of new products relating to sports activities and events, city tourism, wine tourism, and youth tourism. In the second part, the focus is primarily on the ways in which tourist experiences influence subsequent trip recommendations, revisiting attitudes, and reviewing behavior on social media.
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