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1
Consumer psychology of tourism : hospitality and leisure. Volume 3 / Geoffrey I Crouch
Wallingsford, Oxfordshire : Cambridge, MA : CABI Pub, 2004
336 p.
Ký hiệu phân loại (DDC): 338.479100
This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed.
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Consumer Psychology of Tourism Hospitality and Leisure. Geoffrey I. Crouch, Arch G. Woodside, Josef A. Mazanec editorsVolume 2 /
New York : CABI, 2017
368 p. ; cm.
Ký hiệu phân loại (DDC): 615.1
This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. The reports have been arranged into five major compartments.
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Consumer psychology of tourism, hospitality, and leisure. [Edited by] Josef A Mazanec,...[et al.]Volume 2 /
Wallingford, Oxon, UK ; New York : CABI Pub, 2001
364 p.
Ký hiệu phân loại (DDC): 338.47910
This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population. The 21 research reports presented in this book are organized into 5 sections that address: tourist destinations, their struggle for competitive advantage and its measurement; tourist decision processes and the choice rules consumers exhibit in evaluating tourist products; the criteria for travel market segmentation; improvements in the methods that are instrumental in detecting or building tourist segments; and the tourist's consumption experience and the recent results in service quality and satisfaction monitoring. This book is an essential reference for researchers and practitioners in the areas of marketing, tourism, hospitality, and leisure. It contains a subject index.
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