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Hospitality marketing management / Robert D. Reid , David C. Bojanic
Hoboken, NJ : Wiley, 2017
xii, 371 pages. : color illustrations ; 28 cm.
Ký hiệu phân loại (DDC): 657.837
Explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry
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Hospitality marketing management / Robert D. Reid, David C. Bojanic.
New Jersey :John Wiley & Sons, 2006
643 pages. : col. ill. ;
Ký hiệu phân loại (DDC): 647.95
"This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in
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