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Entrepreneurship and small business management in the hospitality industry / Darren Lee-Ross; Conrad Lashley
Amsterdam ; London : Butterworth-Heinemann, 2009
305 pages. : illustrations
Ký hiệu phân loại (DDC): 647.94068
"Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years. Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future. Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of 'reflective practice' activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!
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2
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Franchising in the hospitality industry / Conrad Lashley; Alison J Morrison
Oxford : Butterworth-Heinemann, 2000.
293 pages. : illustrations
Ký hiệu phân loại (DDC): 338.47647
Provides an overview of the issues, debates and challenges associated with business franchising. This text looks at the issues from both an academic and practitioner perspective, in the first part and then looks at service sector groups in the hospitality industry, such as hotels, leisure and catering in the second part.
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3
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Hospitality : a social lens / [edited by] Conrad Lashley; Paul Lynch; Alison J Morrison
Amsterdam ; Boston : Elsevier, 2007.
219 pages. : illustrations
Ký hiệu phân loại (DDC): 338.47647
"The contributing authors provide tangible evidence of continuing advancement and development of knowledge pertaining to the phenomenon of hospitality. They draw on the richness of the social sciences, taking host and guest relations as a means of studying in-group and out-group relations within and between societies."
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4
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Hospitality retail management : a unit manager's guide / Conrad Lashley
Oxford [England] ; Boston : Butterworth-Heinemann, 2000.
375 pages. : illustrations
Ký hiệu phân loại (DDC): 647.94068
Provides students and managers with a guide to managing units in hospitality retail organizations. This work shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives.
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5
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Timeshare Management: The key issues for hospitality managers : (Hospitality, Leisure and Tourism) / Tammie J. Kaufman, Conrad Lashley, Lisa Ann Schreier
New Jersey : Butterworth-Heinemann, 2009
216 p.
Ký hiệu phân loại (DDC): 647.94068
Vacation ownership is becoming a mainstream travel product. Continued growth based on number of units sold and an increasing number of international brands has placed this segment in a very strong position. As the market continues to grow there is an increasing demand for clear and engaging sources of information on the key issues and components of vacation ownership, from both hospitality management students and the public. This book updates hospitality students in this vacation sector, provides the key background information, explanation of the growth, the components to vacation ownership management and an overview of opportunities in vacation ownership management. Timeshare Management provides the understanding of the financing, marketing, sales, management, and human resource issues surrounding the subject - vital to any hospitality and tourism student.
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