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An introduction to revenue management for the hospitality industry : principles and practices for the real world / Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker
Harlow, England : Pearson, 2014
276 p ; 28 cm.
Ký hiệu phân loại (DDC): 647.94068
"Addressing an emerging course in Hospitality Management, this one-of-a-kind text outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.
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