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Business strategy : an introduction / David Campbell, David Edgar, George Stonehouse.
Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011
xxvi, 363 papes : color illustrations ; 25 cm
Ký hiệu phân loại (DDC): 658.4012
"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"
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Strategic management for travel and tourism / Nigel Evans; David Campbell; George Stonehouse
Oxford : Butterworth-Heinemann, 2003.
424 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory * Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding * Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays.
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