The book shares the secrets of building and managing a brand identity system through “visual touch points” – where the brand comes into contact with customers. The book provides practical, easy-to-understand knowledge, suitable for both beginners and professionals.

Points to note in the book

1. Basic knowledge & clear system
   The book synthesizes basic knowledge about brand identity very clearly: from concepts, constituent elements, to how to use brand images effectively.
2. Practical & highly applicable
   Putting a lot of real-life experience into the book — including problems that marketers and designers often encounter when implementing brand identity. This book is not just about theory but also has “basic rules” and suggestions for flexible application in many situations.
3. Reader-friendly approach
   The book is written in an accessible style, not too dry and academic — suitable for both beginners and those already in the industry who want to systematize their knowledge.
4. Good design & presentation
   Beautiful cover, clear content, highly illustrative images (“visual touch points”) help to better illustrate the brand theories.
5. Flexible and suitable for business reality
   The proposal of 6 core elements and 20 rules helps readers have a framework to apply, but still has flexible application depending on the brand, industry, and business size.

If you are looking for a book that has both basic and specific theories to guide you in designing and managing brand identity — “Brand Identity – Visual Touchpoints” is a very worthwhile choice. The book helps you see brand identity not only as a logo + color, but as a system of touchpoints – visual – customer perception.

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 Books are available at NTTU Library: Lending Warehouse Q12

 We invite you to borrow and read the documents.

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