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Marketing in tourism, hospitality, events and food : a critical approach / Craig Hirst; Richard Tresidder
Oxford : Goodfellow Publishers Ltd, 2016
241 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
This book examines marketing within Tourism, Hospitality, Events & Food, synthesizing the experiential approach and traditional approaches to marketing within the sector.
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