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Building a storybrand : clarify your message so customers will listen /Donald Miller.
New York : HarperCollins Leadership, an imprint of HarperCollins, 2017
x, 228 pages. : illustrations ; 22 cm
Ký hiệu phân loại (DDC): 658.8
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
Số bản sách:
(3)
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2
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Building products for the enterprise : product management in enterprise software / Blair Reeves, Benjamin Gaines
Sebastopol, CA : O'Reilly Media, 2018
184 pages. : illustrations ; cm.
Ký hiệu phân loại (DDC): 005.1068
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available―but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.
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New food product development : from concept to marketplace / Gordon W Fuller
Boca Raton, FL : CRC Press, 2011.
478 pages. : illustrations
Ký hiệu phân loại (DDC): 664.0068
This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. With extensive experience in new food product development, the author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team as well as other company departments and outside resources in the food product development process.
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