Dòng Nội dung
1
An Assessment on Impacts of Online Education on Training Quality and Satisfaction of Tourism Undergraduate Students in A Private University and Managerial Implications for Educators / Pham Nguyen Trong Nhan, Nguyen Tran Ngoc Phi, Le Truong Nguyen, Nguyen Mai Lan, Nguyen Thi Thuy Phuong // International Research Journal of Management, IT & Social Sciences . - Vol. 8 No. 6, November 2021, pages: 534-547 . - . - ISSN: 2395-7492

2021
14 tr.
Ký hiệu phân loại (DDC): 378
The COVID-19 pandemic has disrupted the learning activities of learners in a myriad of ways. Being severely affected by the fourth wave of infection recently, many universities in the South of Vietnam have also switched their learning method into online learning. This study was conducted to explore the effects of online learning on learning quality by utilizing a survey sample of undergraduate students in the field of tourism. Through quantitative data analysis, the research results show that the majority of respondents have an above-neutral level of satisfaction (above 3) when participating in answering questions about factors affecting online learning such as the quality of online learning, e-learning activities, criteria for assessing learning results, education and training issues, influencing factors and impacts of virtual tourism on tourism students. The research results might give managerial implications to universities adopting online learning about policies and measures to improve the school's educational quality during the pandemic.
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2
Online purchase intention of generation z: an approach from theory of planned behavior and roles of shopping experience : Graduate thesis / Le Truong Nguyen ; Vo Vuong Bach instruct
Ho Chi Minh : Nguyen Tat Thanh Universiry, 2022
68 p. ; 29 cm.
Ký hiệu phân loại (DDC): 381.142
A multigroup analysis of online shopping experience as control variables was also tested. Research results show that attitude, subjective norms, behavioral control and online trust have an impact on online purchase intention. In particular, perceived risk did not affect online purchase intention. Besides, the thesis also confirms the role of online shopping experience as control variables. These results kindly contribute to theoretical and practical bricks in the construction of determinants of purchase intention and multi-group analysis for future consideration about Generation Z.
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