|
ISBN
| 9780750682329 | |
DDC
| 338.4791 | |
Tác giả CN
| Guaracino, Jeff | |
Nhan đề
| Gay and Lesbian Tourism : the Essential Guide for Marketing / Jeff Guaracino | |
Lần xuất bản
| 1st ed. | |
Thông tin xuất bản
| Boston : Butterworth-Heinemann, 2007 | |
Mô tả vật lý
| 205 p. : ill. | |
Tóm tắt
| This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism. | |
Thuật ngữ chủ đề
| Tourism-Marketing | |
Thuật ngữ chủ đề
| Gay travelers | |
Từ khóa tự do
| Tourism | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
| |
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| 100 | |aGuaracino, Jeff |
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| 245 | |aGay and Lesbian Tourism : |bthe Essential Guide for Marketing / |cJeff Guaracino |
|---|
| 250 | |a1st ed. |
|---|
| 260 | |aBoston : |bButterworth-Heinemann, |c2007 |
|---|
| 300 | |a205 p. : |bill. |
|---|
| 520 | |aThis unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism. |
|---|
| 541 | |aMua |
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| 650 | |aTourism|xMarketing |
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| 650 | |aGay travelers |
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| 653 | |aTourism |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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