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thông tin biểu ghi
  • Sách tham khảo
  • Ký hiệu PL/XG: 658.8 G339
    Nhan đề: AI in marketing, sales and service :
ISBN 9783030079048
DDC 658.8
Tác giả CN Gentsch, Peter
Nhan đề AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots / Peter Gentsch
Thông tin xuất bản Cham, Switzerland : Palgrave Macmillan, 2019
Mô tả vật lý xix, 271 pages : illustrations (some color), charts, tables ; 24 cm.
Tóm tắt This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in a more efficient and smarter way
Từ khóa tự do Marketing
Từ khóa tự do Internet marketing
Từ khóa tự do Business
Từ khóa tự do Marketing research
Từ khóa tự do Big data
Từ khóa tự do Artificial intelligence
Từ khóa tự do Marketing--Data processing
Khoa Khoa Quản trị Kinh doanh
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100 |aGentsch, Peter|d1968-
245 |aAI in marketing, sales and service : |bhow marketers without a data science degree can use AI, big data and bots / |cPeter Gentsch
260 |aCham, Switzerland : |bPalgrave Macmillan, |c2019
300 |axix, 271 pages : |billustrations (some color), charts, tables ; |c24 cm.
520 |aThis book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in a more efficient and smarter way
541 |aMua
653 |aMarketing
653 |aInternet marketing
653 |aBusiness
653 |aMarketing research
653 |aBig data
653|aArtificial intelligence
653|aMarketing--Data processing
690 |aKhoa Quản trị Kinh doanh
691 |aMarketing
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