 |
ISBN
| 9781266151637 | |
DDC
| 658.84 | |
Nhan đề
| International marketing / Philip R. Cateora...[et...al] | |
Lần xuất bản
| 19th ed. | |
Thông tin xuất bản
| New York : McGraw Hill, 2023 | |
Mô tả vật lý
| xxvi, 710 pages. : illustrations ; 28 cm. | |
Phụ chú
| This international student edition is for use outsude of the U.S. | |
Tóm tắt
| Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. | |
Từ khóa tự do
| Intercultural communication | |
Từ khóa tự do
| Export marketing | |
Từ khóa tự do
| International business enterprises | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Gilly, Mary C. | |
Tác giả(bs) CN
| Cateora, Philip R. | |
Tác giả(bs) CN
| Graham, John L. | |
Tác giả(bs) CN
| Money, Bruce | |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 089113 |
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| 245 | |aInternational marketing / |cPhilip R. Cateora...[et...al] |
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| 250 | |a19th ed. |
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| 260 | |aNew York : |bMcGraw Hill, |c2023 |
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| 300 | |axxvi, 710 pages. : |billustrations ; |c28 cm. |
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| 500 | |aThis international student edition is for use outsude of the U.S. |
|---|
| 520 | |aPioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. |
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| 541 | |aMua |
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| 653 | |aIntercultural communication |
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| 653 | |aExport marketing |
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| 653 | |aInternational business enterprises |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aQuản trị kinh doanh - TS |
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| 700 | |aGilly, Mary C. |
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| 700 | |aCateora, Philip R. |
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| 700 | |aGraham, John L. |
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| 700 | |aMoney, Bruce |
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| 852 | |a300|bQ12_Kho Mượn_02|j(1): 089113 |
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