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  • Ký hiệu PL/XG: 004.068 M2666
    Nhan đề: Managing digital transformation :
ISBN 9780367441975
DDC 004.068
Nhan đề Managing digital transformation : understanding the strategic process / Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato (editor)
Thông tin xuất bản Abingdon, Oxon : Routledge, 2021
Mô tả vật lý xiv, 282 pages. : illustrations (black and white) ; 25 cm.
Phụ chú Includes index.
Tóm tắt This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement the digital transformation interviews with Chief Executive Officers and Chief Digital Officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Oréal, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing
Từ khóa tự do Strategic planning
Từ khóa tự do Management
Từ khóa tự do Organizational change
Từ khóa tự do Technological innovations
Từ khóa tự do Information technology
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Checchinato, Francesca
Tác giả(bs) CN Hinterhuber, Andreas
Tác giả(bs) CN Vescovi, Tiziano
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245 |aManaging digital transformation : |bunderstanding the strategic process / |cAndreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato (editor)
260 |aAbingdon, Oxon : |bRoutledge, |c2021
300 |axiv, 282 pages. : |billustrations (black and white) ; |c25 cm.
500 |aIncludes index.
520 |aThis book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement the digital transformation interviews with Chief Executive Officers and Chief Digital Officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Oréal, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing
541 |aMua
653 |aStrategic planning
653 |aManagement
653 |aOrganizational change
653 |aTechnological innovations
653 |aInformation technology
690 |aKhoa Quản trị Kinh doanh
691 |aQuản trị kinh doanh - TS
700 |aChecchinato, Francesca|eeditor
700 |aHinterhuber, Andreas|eeditor
700 |aVescovi, Tiziano|eeditor
852|a300|bQ12_Kho Mượn_02|j(1): 089111
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