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ISBN
| 9780367360931 | |
DDC
| 658.83 | |
Nhan đề
| The aging consumer : perspectives from psychology and marketing / Aimee Drolet, Carolyn Yoon (editor) | |
Lần xuất bản
| 2nd ed. | |
Thông tin xuất bản
| New York, NY : Routledge, 2021 | |
Mô tả vật lý
| xxxii, 347 pages : illustrations ; 22 cm. | |
Tùng thư
| Marketing and consumer psychology series | |
Phụ chú
| Revised edition of The aging consumer, c2010 | |
Tóm tắt
| The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. | |
Từ khóa tự do
| Older consumers | |
Từ khóa tự do
| Marketing | |
Từ khóa tự do
| Consumer behavior | |
Từ khóa tự do
| Computer science | |
Từ khóa tự do
| Consumption (Economics) | |
Từ khóa tự do
| Health | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Drolet, Aimee | |
Tác giả(bs) CN
| Yoon, Carolyn, 1960- | |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 089109 |
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| 082 | |a658.83|bA267|223 |
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| 245 | |aThe aging consumer : |bperspectives from psychology and marketing / |cAimee Drolet, Carolyn Yoon (editor) |
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| 250 | |a2nd ed. |
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| 260 | |aNew York, NY : |bRoutledge, |c2021 |
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| 300 | |axxxii, 347 pages : |billustrations ; |c22 cm. |
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| 490 | |aMarketing and consumer psychology series |
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| 500 | |aRevised edition of The aging consumer, c2010 |
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| 520 | |aThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. |
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| 541 | |aMua |
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| 653 | |aOlder consumers |
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| 653 | |aMarketing |
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| 653 | |aConsumer behavior |
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| 653 | |aComputer science |
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| 653 | |aConsumption (Economics) |
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| 653 | |aHealth |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aQuản trị kinh doanh - TS |
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| 700 | |aDrolet, Aimee|eeditor |
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| 700 | |aYoon, Carolyn, 1960-|eeditor |
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| 852 | |a300|bQ12_Kho Mượn_02|j(1): 089109 |
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| 890 | |a1|b0|c1|d0 |
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