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ISBN
| 9781138107557 | |
DDC
| 381.142 | |
Nhan đề
| Online consumer behavior : theory and research in social media, advertising, and e-tail / Angeline Close (editor) | |
Lần xuất bản
| 1st ed. | |
Thông tin xuất bản
| New York : Routledge, 2017 | |
Mô tả vật lý
| xxxiii, 366 pages. : illustrations ; 24 cm. | |
Tóm tắt
| Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. | |
Từ khóa tự do
| Internet marketing | |
Từ khóa tự do
| Consumer behavior | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Close, Angeline | |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 089108 |
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| 005 | 202311271358 |
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| 008 | 231127s2017 nyu eng |
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| 009 | 1 0 |
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| 020 | |a9781138107557|c1137000 |
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| 039 | |a20231127135838|bquyennt|y20231127135603|zquyennt |
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| 040 | |aNTT |
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| 041 | |aeng |
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| 044 | |anyu |
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| 082 | |a381.142|bO5892|223 |
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| 245 | |aOnline consumer behavior : |btheory and research in social media, advertising, and e-tail / |cAngeline Close (editor) |
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| 250 | |a1st ed. |
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| 260 | |aNew York : |bRoutledge, |c2017 |
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| 300 | |axxxiii, 366 pages. : |billustrations ; |c24 cm. |
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| 520 | |aSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. |
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| 541 | |aMua |
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| 653 | |aInternet marketing |
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| 653 | |aConsumer behavior |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aQuản trị kinh doanh - TS |
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| 700 | |aClose, Angeline|eeditor |
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| 852 | |a300|bQ12_Kho Mượn_02|j(1): 089108 |
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| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/300 khoahocxahoi/anhbiasach/47209_onlineconsumerthumbimage.jpg |
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| 890 | |a1|b0|c1|d5 |
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