 |
ISBN
| 9788190665094 | |
DDC
| 338.4791 | |
Tác giả CN
| Raju, Dr. G. P. | |
Nhan đề
| Tourism marketing and management / G P Raju | |
Lần xuất bản
| 1st ed | |
Thông tin xuất bản
| Delhi, India : Manglam Publications, 2009 | |
Mô tả vật lý
| 289 p. ; cm. | |
Tóm tắt
| Tourism is now widely recognised as the world's largest industry and its growth is creating rapid social, economic and environmental changes which require detailed understanding and measures to manage it. Tourism is now becoming a major area of study among students all over the world and its development and management hold many career opportunities for students. Marketing involves much more, including product/service development, place (location and distribution), and pricing. It requires information about people, especially those interested in what you have to offer (Your market"), such as wh. | |
Thuật ngữ chủ đề
| Tourism-Management | |
Thuật ngữ chủ đề
| BUSINESS & ECONOMICS -Industries -Hospitality, Travel & Tourism. | |
Thuật ngữ chủ đề
| Tourism-Marketing | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 100 | |aRaju, Dr. G. P. |
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| 245 | |aTourism marketing and management / |cG P Raju |
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| 250 | |a1st ed |
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| 260 | |aDelhi, India : |bManglam Publications, |c2009 |
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| 300 | |a289 p. ; |ccm. |
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| 520 | |aTourism is now widely recognised as the world's largest industry and its growth is creating rapid social, economic and environmental changes which require detailed understanding and measures to manage it. Tourism is now becoming a major area of study among students all over the world and its development and management hold many career opportunities for students. Marketing involves much more, including product/service development, place (location and distribution), and pricing. It requires information about people, especially those interested in what you have to offer (Your market"), such as wh. |
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| 650 | |aBUSINESS & ECONOMICS |vIndustries |xHospitality, Travel & Tourism. |
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| 650 | |aTourism|vMarketing |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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