 |
ISBN
| 9781259899973 | |
DDC
| 658.4 | |
Nhan đề
| Strategic management : text & cases / Gregory G. Dess...[et al] | |
Lần xuất bản
| 9th ed. | |
Thông tin xuất bản
| New York, NY : McGraw-Hill Education, 2019 | |
Mô tả vật lý
| 580, C273, I42 pages. : color illustrations ; 28 cm. | |
Tóm tắt
| Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. | |
Từ khóa tự do
| Strategic planning | |
Từ khóa tự do
| Planification strategique | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Dess, Gregory G., | |
Tác giả(bs) CN
| McNamara, Gerry | |
Tác giả(bs) CN
| Eisner, Alan B. | |
Tác giả(bs) CN
| Lee, Seung-Hyun | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 245 | |aStrategic management : |btext & cases / |cGregory G. Dess...[et al] |
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| 250 | |a9th ed. |
|---|
| 260 | |aNew York, NY : |bMcGraw-Hill Education, |c2019 |
|---|
| 300 | |a580, C273, I42 pages. : |bcolor illustrations ; |c28 cm. |
|---|
| 520 | |aStrategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. |
|---|
| 653 | |aStrategic planning |
|---|
| 653 | |aPlanification strategique |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aLogistics |
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| 700 | |aDess, Gregory G., |
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| 700 | |aMcNamara, Gerry |
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| 700 | |aEisner, Alan B. |
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| 700 | |aLee, Seung-Hyun |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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